Why now?
In a world of growing complexity, creative leadership and creative ideas are powerful forces in shaping a sustainable future for all of us. In the business of brands and marketing, creativity drives growth, performance and change. However, most organizations and teams aren’t designed and equipped to unlock the power of creativity. Their challenge is how they can successfully lead creative teams, creative culture, creative decisions, creative investments and creative processes. On top, in the context of the fast-changing cultural, media, business and technology landscape, marketing has become a non-stop balancing act: How do you effectively lead the short and long term, internal and external partners, communications and innovations, old channels and new platforms, outside culture and inside politics, strategy and agility, purpose and ROI, all at the same time?
Mastering Marketing Creativity© will help you navigate this complex environment. Together with peers, masters and coaches you will accelerate your creative leadership capabilities and maximize the creative effectiveness of your marketing resources: time, people, money, energy and creativity. Together we will grow the brands and teams that create positive impact for business and society.
Accelerate Your Creative Performance & Marketing ROI